Responding to a crisis event in schools: Panelist comments for Nebraska School Public Relations Conference
It's my pleasure today to address the Nebraska School Public Relations conference and share some thoughts as one voice on a panel for Responding to Crisis Events in schools. Whether it is recovering from the decimation of an F-4 tornado, responding a to a bus accident that resulted in dozens of students being transported to local trauma centers, or reacting to situations where volunteers or staff members committed egregious or embarrassing acts, it's essential districts have effective communication protocols for tough situations. Here's my simple advice, earned through experience: · “Guano happens.” Saw that on a bumper sticker the other day, and it’s a relevant point in crisis response: Respond to what the situation gives you; each scenario you encounter is a bit different. · Have (and consistently review during mundane and routine times) clear internal communication protocols. · Professional development in disaster preparedness is highl